Audacious is a fast growing retail business with focus on female business and business causal clothing. Its flagship store opened in Ikeja City Mall in August 2014 and since then 3 other stores have opened up across 2 states of the federation. Audacious is the ideal place for the discerning woman who works within a corporate/professional environment. Audacious has multiple unique selling points which range from direct relationships from the manufacturers, thus, allowing us to provide top quality clothing at affordable prices, to our choice of locations, the store ambience and our exceptional customer experience. The female arm of Audacious offers different clothing styles for women; 2 piece suits (skirts and pants), Separates (Jackets, Skirts and Pants), and dresses to serve both formal and informal events.
Expansion at Audacious is top priority, opening 8 more stores in 3 different states before the end of 2015. The availability of attractive business locations through the development of world class malls is another major driving force. Part of our 2015 strategy is to expand into the West African region (Ghana). As a sustainable business our expansion has been entirely self-financed with sales over the past 5 months increasing by 30%.
Audacious has bold plans for the retail business in the African continent. We are on the verge of launching an omni-channel e-Commerce site which recognizes all customers as an individual entity regardless of the transacting point; physical store, online store, mobile, telephone, etc.
At Audacious, Store displays are designed to inspire but the essence of Audacious is that it allows customers to find and experiment with their own style (business & business causal), irrespective of occasion and on a limited budget. Stock is changed on a monthly basis.